B2B lead list building workflow: scrape → clean → verify → CRM

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B2B Lead List Building Workflow: Scrape → Clean → Verify → CRM

If your leads are messy, your outreach will be messy. This workflow turns a contact scrape into a clean, CRM-ready list you can actually convert.

Main guide: Contact Information Scraper: Emails & Phone Numbers (2026)

Step 1: Scrape (Targeted, Not Random)

  • Choose one niche + one region
  • Collect a list of target websites
  • Crawl best pages (Contact/About/Footer)

Related: Best pages to crawl for contact data

Step 2: Clean (Turn Raw Data Into Usable Data)

Clean checklist

  • Normalize emails (lowercase, trim spaces)
  • Normalize phone numbers (country code)
  • Remove duplicates (email + domain)
  • Keep a source URL for each contact

Step 3: Verify (Reduce Bounce + Protect Reputation)

Verify emails before outreach. Categorize results into Valid / Risky / Invalid, and build a suppression list for unsubscribes and bounces.

Related: Email verification workflow after scraping

Step 4: Import Into CRM (With Proper Fields)

Recommended CRM fields:

  • Company
  • Domain
  • Email
  • Phone
  • LinkedIn
  • Industry / Niche
  • Region
  • Source URL
  • Status (New / Verified / Contacted / Replied / Qualified)

Step 5: Segment (So You Don’t Look Like Spam)

  • Segment by niche
  • Segment by role (if known)
  • Segment by region/timezone
  • Segment by intent signals (pricing page visited, service page match)

Step 6: Outreach (Compliance-First)

Send fewer emails, but make them relevant. Always include opt-out and honor unsubscribes.

Next: Cold outreach sequence after lead collection

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